AAP is excited to announce several titles recently off the press and several titles hitting the presses.
TWO NEW TEXTBOOKS NOW ON PRESS
The 21st Century Meeting and Event Technologies: Powerful Tools for Better Planning, Marketing, and EvaluationBy Seungwon "Shawn" Lee, PhD, Dessislava Boshnakova, PhD, and Joe Goldblatt, EdD, FRSA
“If you are looking for well-rounded coverage of a wide range of events technology issues with lots of specific ideas for adoption, selection and implementation, I highly recommend this book. . . . ” —From the Foreword by Corbin Ball, Meetings Technology Analyst, Corbin Ball & Co.
An instructor’s manual and other supplemental information are available for faculty.
By Jerald Chesser, EdD
“Prepares individuals for the challenging and exciting world of management in a hospitality context using effective techniques in both presentation and content.” —Robert J. Harrington, Carson College of Business, Washington State University
An instructor’s manual and other supplemental information are available for faculty.
TITLES RECENTLY OFF PRESS
Robertico Croes, PhD, and Manuel Rivera, PhD
“This is one of the most important books ever written about tourism development. . . . A compelling read. . . .”—Richard Teare, PhD, Global University for Lifelong Learning (GULL)
Vincent P. Magnini, PhD, and Carol J. Simon, MBA
“This is a handy book that deserves a spot on any hotel manager’s bookshelf. It is loaded with practical and clever recommendations that, if implemented, will result, simply and clearly, in better run hotels.” —Stephen W. Litvin, College of Charleston, South Carolina
CALL FOR BOOK CHAPTERS FOR TWO NEW BOOKS
Editor-in-Chief: Mahmood A. Khan, PhD
To be designed as a reference book for professionals in hospitality, restaurant, and foodservice management. Contribute your information on new trends in the management of restaurant and foodservice business.
Editor-in-Chief: Mahmood A. Khan, PhD
This handy reference volume will provide must-have information on: types of food allergies, foods involved in allergies, the science of food allergies and tolerances, food allergies and menu planning, elimination of food allergens, symptoms and management of food allergies, diagnosis and management of food allergies, quantity food production, and more.
FACULTY: To request examination copies, please send the book title you are requesting as well as your name and title, course title, course enrollment, course start date to info@appleacademicpress.com
DISCOUNTS FOR BOOK PURCHASES: Use promo code APP12 for a 15% discount and free standard shipping when ordering online.
AUTHORS/EDITORS: AAP is always looking for quality books to consider for publication. We invite you to submit a proposal for your book idea. Please use our book proposal questionnaire here or contact sjsickels@appleacademicpress.
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